About the Project
Dream Well, a conceptual sleep-aid medicine, aims to bring calm, clarity, and comfort to individuals experiencing restlessness. This project focuses on developing a comprehensive brand identity from the ground up, including logo design, color palette, visual identity, packaging system, and promotional materials that effectively communicate the product’s promise.
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ClientDream Well
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Year2019
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RoleProduct Branding
The
Vision
The vision behind Dream Well is to reimagine sleep medicine packaging as something soothing, trustworthy, and emotionally supportive rather than clinical. This project explores how thoughtful design can play a meaningful role in a user’s nighttime experience, transforming a simple product interaction into a moment of calm.
Dream Well’s packaging system is built around the idea of guiding the user gently toward rest. Soft gradients, minimal iconography, and a serene color palette create an immediate sense of ease. Every element—from the outer box to the blister packs—was designed to feel intuitive, reassuring, and visually quiet, reducing cognitive load during nighttime routines.
Dream Well’s packaging system is built around the idea of guiding the user gently toward rest. Soft gradients, minimal iconography, and a serene color palette create an immediate sense of ease. Every element—from the outer box to the blister packs—was designed to feel intuitive, reassuring, and visually quiet, reducing cognitive load during nighttime routines.
The Result
The Dream Well project resulted in a cohesive, calming, and user-centered packaging system that elevates the experience of a sleep-aid product, successfully communicating tranquility while maintaining the clarity and professionalism expected of medical packaging. Overall, it demonstrates how thoughtful design can transform pharmaceutical packaging into a supportive, soothing experience—one that reflects both the functionality of the product and the emotional needs of the user.
