About the
Project
Posh Decor is an upscale outdoor furniture shop specializing in modern, elegant, and durable designs for outdoor living spaces. This project focused on creating a complete branding system that reflects the sophistication and comfort of the products, helping the brand stand out in a competitive market.
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ClientPosh Decor
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Year2024
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RoleBranding / Visual Identity
The
Goal
The goal was to design a cohesive brand identity that communicates luxury, style, and reliability while appealing to homeowners and interior designers alike. The project included logo design, color palette development, typography selection, visual identity, and promotional materials.
The visual identity was built around a warm, natural color palette inspired by wood, stone, and greenery. A set of complementary fonts ensures readability while adding a touch of refinement. Supporting graphics, patterns, and photography styles were carefully chosen to reflect comfort, sophistication, and the outdoor lifestyle.
The visual identity was built around a warm, natural color palette inspired by wood, stone, and greenery. A set of complementary fonts ensures readability while adding a touch of refinement. Supporting graphics, patterns, and photography styles were carefully chosen to reflect comfort, sophistication, and the outdoor lifestyle.
The
Process
Research the outdoor furniture market to define target audiences and competitors. Establish Posh Decor’s purpose, values, and luxury positioning. Create a refined visual identity with elegant logos, nature-inspired colors, and modern typography. Develop clear messaging, a compelling brand story, and a premium tone. Build a cohesive digital and physical presence through website design, social content, packaging, and marketing materials. Maintain consistent brand application across all touchpoints.
